US Market is missing out on billions from the black hair care industry

American hair care industry
17 August, 2018

African-American men and women spend billions of dollars on their hair, but U.S. beauty care companies are missing out. Mintel values the black hair care industry at more than $2.5 billion, but that statistic does not include products such as hair accessories, wigs or electric styling products. So, the industry is actually worth much more. Most hair care products purchased by African-Americans are imported from countries such as India and China, despite the U.S. having one of the most lucrative hair care markets in the world.

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