Kérastase launches Résistance Extentioniste

Kérastase presents a superior strengthening programme that boosts longer hair
08 August, 2018

Damage is one of the top hair concerns amongst women all across the globe. As damaged hair grows, the signs of poor conditioning such as breakage, dullness and split ends become greater. When women speak about long hair – in hair salons, on social media and amongst friends – they share common desires being beautiful, smooth, shiny and LONG hair.

In the quest for stronger, longer hair, Kérastase provides the ultimate advantage. Résistance Extentioniste is an all-new hair care range formulated to strengthen and reinforce the health and beauty of hair.

KÉRASTASE IDENTIFIED THREE MAIN PAIN POINTS FOR LONG HAIR:

  • Roots – Here, damage can cause roots to break.
  • Lengths – When weakened hair fibres become rough, they lose their shine, appearing lifeless.
  • Ends – Thinning ends can split, and if left untreated, will need to be cut.

Résistance Extentioniste by Kérastase visibly strengthens hair from roots to tips. Hair is fortified, healthier, and in just one salon visit.

KÉRASTASE PUSHES THE LIMITS OF HAIR SCIENCEWITH BREAKTHROUGH TECHNOLOGY

CREATINE R™

Bond & Fibre Strengthener

Kérastase eliminates the pain points that prevent damaged hair from reaching its optimal length. Together with the hair experts at Recherche Avancée L’Oréal, they have developed exclusive Creatine R™ – a powerful fusion of Creatine+ Ceramides.

Creatine is an amino-acid proven in athletics to increase strength and speed muscle recovery. Because your hair is also in training, Résistance Extentioniste captures the concentrated power of creatine to reinforce the binds and fibre structure; empowering your hair to reach new lengths. Ceramides act as a shield, keeping the hair cuticles smooth and moisturized. As ceramides deplete, the cuticle becomes rough and hair loses its radiance. Rich in Creatine R™, Extentioniste replenishes lost ceramides, preserving your hair’s natural luster.

 

A PERSONALIZED HAIR TRAINING PROGRAMME

ACTIVATE. STRENGTHEN. GROW LONGER

Every Kérastase Experience begins in-salon with a consultation by a Kérastase Ambassador. The exclusive Kérastase Camera is used to identify the hair and scalp needs. If a customer is looking for stronger hair that grows to its full potential length, The EXTENSIONISTE PROGRAMME IS RECCOMENDED.

IN-SALON RESET WITH THE

BOND & FIBRE STRENGTHENING RITUAL

The EXTENSIONISTE PROGRAMME begins in salon with the BOND & FIBRE STRENGTHENING RITUAL

This Ritual uses a combination of products, application and massage techniques to strengthen, deeply repair and condition hair.

In just one salon visit, a customer can experience uptp78% less split ends* and 99% less breakage*

The Ritual includes the usage of 2 new in-salon exclusive products - Soin 1 and Soin 2.

The Ritual also includes the use of SERUM EXTENSIONISTE to activate the scalp and ensure that new hair grows healthy and strong.

(* Instrumental Test – Protocol Extentioniste (Bain Extentioniste + Soin N˚1 + Soin N˚2 + Serum Thérapiste)

AT HOME WORKOUT

 

EXTENSIONISTE HOME CARE REGINE

The Range:4 Products/ 4 Textures/ 4 Combinations for Hair Seeking Healthy New Lengths.

BAIN EXTENTIONISTE – ACTIVATES SCALP AND FIBRE

Fibre strength, even to the touch, with great cosmeticity

Length-boosting shampoo.

FONDANT EXTENTIONISTE – STRENGTHENS LENGTHS AND TIPS

Powerful detangling and lightweight coating from roots to tips

Length-strengthening conditioner.

MASQUE EXTENTIONISTE - STRENGTHENS LENGTHS AND TIPS

Length-strengthening Mask.

SERUM EXTENTIONISTE – ACTIVATES SCALP

Strengthens lengths and tips

Stronger fiber from roots.

The EXTENSIONISTE launch includes The Bond and Fibre Strengthening Ritual which is an in-salon treatment that will activate the strengthening programme followed by the use of home care products (Shampoo + Masque+ Scalp and hair serum) for 3 months to see visible results.

Strong, Beautiful, Long Hair requires personalised care with the right products to reach its full potential and this can be fulfilled by the Kérastase RESISTANCE EXTENSIONISTE range

Damage is one of the top hair concerns amongst women all across the globe. As damaged hair grows, the signs of poor conditioning such as breakage, dullness and split ends become greater. When women speak about long hair – in hair salons, on social media and amongst friends – they share common desires being beautiful, smooth, shiny and LONG hair.

In the quest for stronger, longer hair, Kérastase provides the ultimate advantage. Résistance Extentioniste is an all-new hair care range formulated to strengthen and reinforce the health and beauty of hair.

KÉRASTASE IDENTIFIED THREE MAIN PAIN POINTS FOR LONG HAIR:

  • Roots – Here, damage can cause roots to break.
  • Lengths – When weakened hair fibres become rough, they lose their shine, appearing lifeless.
  • Ends – Thinning ends can split, and if left untreated, will need to be cut.

Résistance Extentioniste by Kérastase visibly strengthens hair from roots to tips. Hair is fortified, healthier, and in just one salon visit.

KÉRASTASE PUSHES THE LIMITS OF HAIR SCIENCEWITH BREAKTHROUGH TECHNOLOGY

CREATINE R™

Bond & Fibre Strengthener

 

Kérastase eliminates the pain points that prevent damaged hair from reaching its optimal length. Together with the hair experts at Recherche Avancée L’Oréal, they have developed exclusive Creatine R™ – a powerful fusion of Creatine+ Ceramides.

Creatine is an amino-acid proven in athletics to increase strength and speed muscle recovery. Because your hair is also in training, Résistance Extentioniste captures the concentrated power of creatine to reinforce the binds and fibre structure; empowering your hair to reach new lengths. Ceramides act as a shield, keeping the hair cuticles smooth and moisturized. As ceramides deplete, the cuticle becomes rough and hair loses its radiance. Rich in Creatine R™, Extentioniste replenishes lost ceramides, preserving your hair’s natural luster.

 

A PERSONALIZED HAIR TRAINING PROGRAMME

ACTIVATE. STRENGTHEN. GROW LONGER

Every Kérastase Experience begins in-salon with a consultation by a Kérastase Ambassador. The exclusive Kérastase Camera is used to identify the hair and scalp needs. If a customer is looking for stronger hair that grows to its full potential length, The EXTENSIONISTE PROGRAMME IS RECCOMENDED.

IN-SALON RESET WITH THE

BOND & FIBRE STRENGTHENING RITUAL

The EXTENSIONISTE PROGRAMME begins in salon with the BOND & FIBRE STRENGTHENING RITUAL

This Ritual uses a combination of products, application and massage techniques to strengthen, deeply repair and condition hair.

In just one salon visit, a customer can experience uptp78% less split ends* and 99% less breakage*

The Ritual includes the usage of 2 new in-salon exclusive products - Soin 1 and Soin 2.

The Ritual also includes the use of SERUM EXTENSIONISTE to activate the scalp and ensure that new hair grows healthy and strong.

(* Instrumental Test – Protocol Extentioniste (Bain Extentioniste + Soin N˚1 + Soin N˚2 + Serum Thérapiste)

AT HOME WORKOUT

EXTENSIONISTE HOME CARE REGINE

The Range:4 Products/ 4 Textures/ 4 Combinations for HairSeeking Healthy New Lengths.

BAIN EXTENTIONISTE – ACTIVATES SCALP AND FIBRE

Fibre strength, even to the touch, with great cosmeticity

Length-boosting shampoo.

FONDANT EXTENTIONISTE – STRENGTHENS LENGTHS AND TIPS

Powerful detangling and lightweight coating from roots to tips

Length-strengthening conditioner.

MASQUE EXTENTIONISTE - STRENGTHENS LENGTHS AND TIPS

Length-strengthening Mask.

SERUM EXTENTIONISTE – ACTIVATES SCALP

Strengthens lengths and tips

Stronger fiber from roots.

The EXTENSIONISTE launch includes The Bond and Fibre Strengthening Ritual which is an in-salon treatment that will activate the strengthening programme followed by the use of home care products (Shampoo + Masque+ Scalp and hair serum) for 3 months to see visible results.

Strong, Beautiful, Long Hair requires personalised care with the right products to reach its full potential and this can be fulfilled by the Kérastase RESISTANCE EXTENSIONISTE range

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