February 2016 Issue

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Making Valentine's Day Count
 

Business peaks with seasons and fests. And how you capitalize on each and every such opportunity makes a tangible difference to your bottom line. Valentine’s Day is the perfect occasion for you to market your salon/spa to every customer on your database, young and old, female or male!

Create a warm, romantic atmosphere in you salon or spa to clients get in the mood when they step in. A special menu created for men will encourage your male clients to experience new treatments.

This V Day Special Issue brings you marketing ideas from around the world that you can adopt for your salon/spa. Let our story ‘Valentine Musings’ on Page 68 take you through the business ideas of how salons and spas curate intriguing packages to facilitate complete indulgence for their customers. Our story ‘Mimic the Muse’ on Page 72 will sort off your concerns to choose which look to create for Valentine date as you borrow inspiration from some head-turning looks to mimic. Turn to Page 76 to incorporate some customer ‘pampering’ gimmicks from them with our story ‘Luxurious Indulgences.’

So, show your clients some love this February! Spoil the singles, pamper the couples, and appreciate your staff. It will certainly make V Day special for them!

Sandhya Chipalkatti
Editor and Publisher

Balance your chi
A spa outing is always relaxing and reinvigorating but when I headed to Bengaluru’s first CHI, The Spa at the newly open Shangri-La Hotel, I also understood how a spa experience can be holistic as well. This luxurious sanctuary is located on the hotel's third floor and offers a steam room, sauna, Jacuzzi, lockers, showers and grooming areas. The spa has nine treatment rooms and two special couple's rooms to administer the nourishing treatments by skilled by therapists that will invigorate the body and soothe the senses.

 

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Beauty sans cruelty
Little do we realise that in the name of beauty, we tend to cause so much harm to animals. But thanks to the growing awareness, consumers insist on products that are no tested on animals. However the reach and availability of these products are not as widespread as they ought to be.

 

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A painters tale
It makes for a wonderful tale when a greeting cards artist turns into the man behind Bollywood’s and now international star Priyanka Chopra’s gorgeous looks. Personal make-up artist to the star, Uday Shirali, loves challenges, given the melange of looks he has created for Priyanka in her movies, it is hardly a surprise that he has done his job well, he has. Meet the artist and how he came to be.

 

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Mocha-llicious
With the new year, it is time to start afresh. New resolutions, spruced up fashion and of course a head-turning makeover. This year, it’s time for you to be part of the most fashionable hair colour trend of 2016 – MOCHA MANIA. Spotted by fashionistas in the industry with an exhausting lists of the likes of Selena Golmes, Mila Kunis, Anne Hathway, Kristen Stewart, Emma Watson, Kendell Jenner, Alexa Chung and many more, it is time that you know how big a statement the mocha shades are making this season.

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