The COVID-19 outbreak has brought a shift in consumer behaviour and beauty habits. With salons not offering many services, DIY facials, hair colouring and haircuts emerged as trends in the COVID-19 crisis. Facial sheet mask manufacturers believed that the consumption of facial sheet masks in Asian countries will increase. Markets like Indonesia, Thailand, India are all in the starting phase of using facial sheet masks. There is huge potential just due to the high population and their beauty-focused attitude.
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