Havells India observes five-fold growth in self-grooming goods

Coronavirus has led to a demand of personal care and self-grooming products. Noida-based electrical equipment company, Havells has witnessed a five-fold jump in beard trimmer sales, post the outbreak. The brand has gained second position in the market in the categories of hair dryers, hair straighteners and trimmers. Ravindra Singh Negi, President, Electrical Consumer Durables, Havells India says, “Grooming products are high on the consumer shopping list, largely attributed to a need to self-groom since spas and salons have been shut for so long.”