Today, women want to have smudge-proof makeup given the fact that they have to wear face masks for long hours. Thus, makeup brands are tweaking their products to adhere to this new-normal. For instance, L’Oreal India is developing smudge-proof products especially in the categories of lipsticks, lip crayon and foundation.
Even Colorbar has launched a 24 Hrs Weightless Liquid Foundation in the smudge-proof range. Avon Colour Cosmetics already has transfer-resistant products such as waterproof liquid eyeliner and smudge-proof glimmer stick kajal pencils. These will find more relevance now. Even the Lakme Eyeconic range and Lakme Absolute Infinity eye shadow palettes are gaining demand given its long lasting feature.