Amorepacific expands its brand portfolio in India

Amorepacific, a well-known Korean beauty company, has launched its signature luxury brand Sulwhasoo in India exclusively with the country’s leading omnichannel beauty retailer, Nykaa to spread its vision of ageless beauty in India by bringing together wisdom and modern science. “We are delighted to introduce Amorepacific’s signature brand, Sulwhasoo, in India. While Innisfree, Laneige, and Etude brands are running actively on Nykaa, we are pleased to add Sulwhasoo that will bring luxury skincare to our Indian consumers,” said Michael Youngsoo Kim, Head of Amorepacific APAC RHQ.