Bumble debuted a reformatted version of its annual gift guide by offering mobile Bumble users a daily, weekly and monthly giveaway from beauty, lifestyle and fashion brands. Six beauty companies participated including Becca, Erno Lazslo, True Botanicals, Love Wellness, Ouai and Ipsy. In a marketing environment where reaching women ages 18 to 35 has become increasingly expensive, dating apps are a relatively untapped opportunity for beauty brands. Moreover, the rampant use of mobile phones for beauty purchases makes Bumble a worthy marketing channel.