The 25th edition of Beauty World Middle East will be the first global beauty event to be held live since the pandemic started. Slated from 5 – 7 October 2021 in Dubai at the Dubai World Trade Center, the event will be attended by government agencies and trade delegations from 15 country pavilion. France will be the front runner with 71 French companies, including 55 first-time entries. It will have first time participants from Azerbaijan, Ghana, Hungary, Philippines, Serbia, and Syria that showcases the event’s endeavour to be a global platform. Some of the high-profile influencers at the event include, Huda Beauty, Euromonitor, Chalhoub Group, Watsons and more. All the exhibitors will showcase new-to-market products and solutions, and explore new opportunities to connect with people from all over the world and expand their reach.

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