The Ayurvedic personal care brand, Biotique recently launched its line of natural makeup while making its official entry in the colour cosmetics department. The brand is well-known for its product purity and sustainability. Biotique has launched three categories made from natural ingredients — Diva, Star, and Magic. The range is silicone-free, cruelty-free and 100 percent vegan. The company statement claimed, “The range offers all-natural make-up which is infused with elements that boost skin health. Makeup that not only makes you look pretty but also nourishes your skin.”