Colorbar, the Indian beauty brand that started as a colour cosmetics company, has ventured into the skincare category. It also fulfills the company’s ‘clean beauty’ promise of making all products 100% cruelty-free, ophthalmologically and dermatologically tested. The company also adheres to all the quality standards of Japan, the EU and the US. All its products are made as per the good manufacturing practices (GMP).
Now the brand is going to use all these practices to expand its global reach. From skincare portfolio accounting for 10% of its entire sales in 2018, it expects to increase it to 30% in the future. The company also plans to expand its clean product philosophy to its colour cosmetics.