Cosmoprof Asia’s first edition of the Digital Week was a massive hit as it presented abundant business opportunities for brands and operators in the Asia-Pacific region. The event witnessed participation from 652 exhibitors from 19 countries, 227 companies joining for the first time and 15 country and group pavilions from China, Greece, Italy, Korea, Poland, Spain, Switzerland, and UK. The digital week was supported by InvestHK and The Cosmetic & Perfumery Association of Hong Kong (CPAHK) for collaboration and promotion. A total of 8,953 visitors had registered on the platform from 115 countries and regions. With Match & Meet software by Cosmoprof Asia, 3,568 b2b meetings and 31,009 live chat connections were conducted which benefitted visitors and exhibitors.