Davines Group recently partnered the World Happiness Report on the occasion of International Day Of Happiness on March 20, 2021. It highlighted the impact of Covid-19 and how countries across the world responded with a specific focal point being wellbeing and happiness. Davines as a brand has always been vocal and active when it comes to discussions about collective wellbeing and happiness of their stakeholders’ and participates and interacts about the role of happiness on an individual and collective level. Davide Bollati, Davines Group chair stated that they perceive happiness as eudaimonia – the ancient Greek word that refers to human flourishing and prosperity.