Forest Essentials, a luxury Ayurveda beauty brand, is planning to increase its global reach due to the rise in the interest of consumers in Ayurvedic beauty products amidst the coronavirus pandemic.
The company has observed an increase in demand for facial and hair care products since the pandemic started. This demand is mainly driven by the awareness of personal grooming and hygiene in such times. The company’s credibility is further enhanced due to its clean beauty brand image.
Since these trends are becoming popular, Forrest Essentials plans to go ahead with its global expansion ideas. At present, it has a presence in 120 countries through its e-commerce platform, with a 100% rise in sales every year. Now the brand will use its strategic alliance with Estee Lauder to increase its global reach.