Gillette has made a foray into the sustainable product market with the launch of its skin-friendly shaving and skincare product range – Planet KIND. The products include moisturizer, face wash, shave cream, razor, and blades. These products will be available at Target stores in the US and on their website as well as on planetkindbygillette.com. All the products under this brand have recyclable packaging. The packaging is made of 85% recycled plastic and 85% recycled paper. In fact, the handle of the razor is also made of 60% recycled plastic. The brand has collaborated with Plastic Bank, an NGO in Canada that makes recycling ecosystems. This partnership aims to reduce the carbon footprint and prevent 10 million plastic bottles from entering the ocean.