Hyperice launches ‘We Care’ a global self-care initiative for massage therapists and spa directors. Hyperice, a global recovery, and movement enhancement technology company announce We Care, a wellness initiative developed to increase the health and wellness for massage therapists worldwide. Hyperice, in partnership with the industry’s message and spa leaders, will be working together to improve therapist retention, productivity, service consistency, career longevity, and overall wellness in the workspace. The company believes that through technology-based wellness solutions and education, therapists can increase their career longevity by over 50%. As part of this global initiative, over the next three years, Hyperice and partners will be activating over 5000 therapist care wellness rooms throughout the world. The company plans to spend over $1,000,000 on the ‘We Care’ initiative over this time period, which also includes therapist scholarships, specifically focused on health and wellness.