IncNut Digital, an e-commerce startup has raised $4 million from RPSG Ventures (an early-stage consumer-centric venture capital fund backed by RP – Sanjiv Goenka Group) in its Series A round. The freshly raised funds will be ustilised to expand R&D labs, improve infrastructure, and AI-driven data technology of its beauty brands – SkinKraft and Vedix – India’s only customised skincare and hair regimen. Abhishek Goenka, Head of RPSG Ventures, said “We see an incredible potential in the data-driven skincare industry. We are delighted to support the company in developing the technology as they start to scale the business.”