Instagram is taking the initiative to remove any augmented reality (AR) filters associated with plastic surgery from its app, as they contribute to unrealistic beauty standards, linked to negative body image among users. Spark AR, the company that develops filters for Instagram made the recent announcement on Facebook, as part of an update on Well-Being Policies. The company added that it will remove all effects associated with plastic surgery from the Instagram Effect Gallery, postpone the approval of new effects that promotes plastic surgery until further notice and continue to remove policy-violating effects as they are identified. Some of the filters associated with plastic surgery are; Plastica, FixMe and Bad Botox.