With their latest launch – Genesis, Kérastase aims to treat both kinds of hair-fall – at the root and from fiber breakage. The product range brings in powerhouse ingredients together in a luxurious formulation that helps in reducing hair fall caused due to breakage and a weakened root. With a unique dual approach, Genesis reduces hair fall by 84%, strengthens the fibers and stimulates the roots. This first dual anti-fall action haircare enhances the health of the hair while making it radiant and nourished.