L’Oreal has filed a patent for a smart network that can combine digital information along with on-ground packaging and processing that allows manufacturing of single-unit customized hair dye kits and bottle on-demand. Customers can order this customized hair dye through the app or online after a video consultation session with a hair colourist or by taking part in a colour quiz.

For this venture, the company has designed a robotic processing system that fills single-unit bottles using digital barcode scanning data along with Artificial Intelligence (AI). These personalized product bottles are labelled with consumer’s name, the formula number, shade level and the tone.