L’Oréal and Swiss Environmental company, Gjosa have developed a smart hair care system that saves water by 80%, in a bid to be more environmentally friendly. L’Oréal unveiled this product at the Consumer Technology Association (CES) 2021 trade show. This system is available at present in some of the L’Oréal salons in New York and will soon be seen at select salons in Paris. There will be a global launch of the product in the latter part of 2021 and in 2022.
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