L’Oréal has come up with a product line of shampoo bars through its Garnier brand and will be launching them all across Europe. These bars are made with 94% plant-based ingredients. They are packaged in FSC-certified cardboard with no plastic wastage. They also need 70% less fossil energy to transported as compared to shampoo bottles. These eco-friendly shampoo bars showcase the efforts of the company in moving towards eco-friendly products.
The products were first launched in the UK and will be launched in many countries in 2021 including; Austria, Germany, France, Switzerland, Netherlands, Belgium, Italy, Spain, and Greece.