L’OréalParis has chosen AdKaora, the Mondadori Group digital agency, to launch its first tinted serum, Accord Parfait Nude. This new magic potion has 1% Pure Hyaluronic Acid and fills out the skin like a serum. It gives an even tone to the skin like a foundation.
A mix of digital marketing and traditional marketing were used to build awareness about the products and increase sales. Two campaigns namely, Product Awareness and Drive to store were developed for it.
Cross-referencing of geo-behavioural and navigation data of interest helped find out the exact target audience, which is women between 25 and 54 years of age. Once the audience was identified, a combination of standard mobile display formats was planned to showcase the new Accord Parfait Nude foundation and the Revitalift Filler. Push Notifications were also used to benefit from the touchpoints and micro-moments that can be activated due to smartphones.