Lotus Herbals launches a clean beauty brand – Lotus Botanicals that aims to cross $ 10 million in 2021 due to the robust demand for clean beauty products.
Lotus Botanicals is 100% vegan and cruelty-free and uses traditional ingredients like ginger root and red onion in its skin care and hair care products. At present, the brand has 13 products and plans to expand the product range this year. The brand aims to benefit from the expansion of the e-commerce market using a direct-to-consumer strategy.
Lotus Botanicals is available online and through e-commerce websites like Nykaa, Myntra, and Amazon.