MyGlamm has raised Rs 175 crore in Series C funding, backed by Amazon, Wipro Consumer, and Ascent Capital, taking the company valuation to $100 million. This is the first time Amazon is investing in a beauty brand. With this deal Amazon makes a foray into the expanding beauty and personal care category. This funding puts MyGlamm in the category of other beauty and personal care startups like Purplle, Plum, Sugar Cosmetics, and Juicy Cosmetics, who have also raised money.