With ‘Beauty In Her Story’ campaign, Nykaa and Netflix have joined hands to encourage women to celebrate their unique personalities and chase their dreams. The campaign commences with Netflix’s upcoming films Gunjan Saxena: The Kargil girl, Dolly Kitty Aur Woh Chamakte Sitare and series Masaba Masaba. The brand is all set to launch an Instagram filter called ‘Reach for the Sky’ to inspire users to support equal opportunities across various professions. Anchit Nayar, Chief Marketing Officer, Nykaa says, “Along with Netflix, we hope to inspire our viewers to follow their dreams and celebrate the beauty in their stories.”