Skincare cosmetic brand, Plum has raised Rs 110 crore (about $14.9M), courtesy the Series B funding round led by Faering Capital. According to the CEO and Founder Shankar Prasad, the company plans to invest this money into expanding their product range largely in skincare. They will partner with technology specialists in formulations, packaging and manufacturing. Apart from the existing product range in Plum, the brand will soon introduce an exclusive body care range incorporating scrubs, body butters and moisturizers.