SkinCeuticals’ CUSTOM D.O.S.E – a personalized skincare technology has been named on Time’s annual list of the 100 Best Inventions. The serum, which features 12 unique ingredients proven to address the look of skin discolouration and visible signs of ageing, is offered once a skincare professional performs a diagnostic to determine which formula is best suited to each individual’s skin needs. The corrective serum was developed by L’Oreal’s Technology Incubator in partnership with SkinCeuticals. Applied once to twice a day, a bottle of the serum lasts approximately three months, at which time the serum is adjusted based on the skin’s progress, seasonal changes and planned aesthetic procedures.