Unilever plans to launch recyclable toothpaste tubes in France and India in a bid to reduce its carbon footprint. The recyclable tubes will be made out of High-Density Polyethylene (HDPE), one of the most used recyclable plastic. Their oral care brands – Pepsodent, Signal, and Closeup plan to have recyclable tubes for its entire global toothpaste portfolio by 2025. By 2022, Unilever’s oral care brand, Signal, will have more post-consumer recycled plastic (PCR) in to its recyclable tubes in India.
Under this program, HUL is partnering with many NGOs to collect plastic waste. It has also joined hands with the United Nations Development Programme (UNDP) and Xynteo, a global firm, to establish material recovery facilities in Mumbai. HUL is working with the Education Department of Maharashtra and Xynteo to teach children about the segregation, collection, and disposal of waste. The pilot program launched in 2020 in Maharashtra, reached out to 100,000 children. The programme is planned to expand to other parts of the state this year.