Earlier the beauty industry was all about looking good but since the start of the year, there has been a progressive increase in using adaptogens as an integral ingredient in beauty products. Adaptogens are natural substances that improve the body’s resistance to physical, biological and chemical stress. They are usually found in herbs, roots and mushrooms such as Rhodiola, ashwagandha, reishi, holy basil and ginseng, amongst others.
These adaptogens have been an active part of Ayurvedic and ancient Chinese treatments but now, even the beauty industry is including them in their products for their natural antiviral and antibacterial properties. Lemon balm and tea tree oil are some examples of the usage of adaptogens in beauty products.
This will be a huge trend in 2020, especially now with the coronavirus outbreak on the rise.