Dedicated to improving the lightening experience, Schwarzkopf Professional introduces a NEW Ammonia-Free Lightener from ESSENSITY.
Helping hairdressers meet the needs of every individual salon client and offer a pleasant client experience, Schwarzkopf Professional has expanded the ESSENSITY colour line to include an Ammonia-Free Lightener for natural-looking, hair lightening results with 7 levels of lifting power – Schwarzkopf Professional’s first free-from ammonia lightener! It’s all about making your client fall in love with their hair all over again with ESSENSITY colour range. With ESSENSITY, you can offer your customers to lighten up clients without ammonia! It delivers perfect hair coverage, whilst providing a pleasant colouration experience thanks to the free-from formulas. The complete ESSENSITY assortment is structured into duos and trios which are based on similar tonal characters which adds elegance to your clients’ hair.
Think free-from formulas equals lesser performance? Think again! Now you can empower those clients looking to integrate their free-from lifestyle into their hair and beauty
rituals with ZERO compromises on the colour result – all ESSENSITY colour is free from ammonia, as well as Silicones, Synthetic mineral oil, Parabens, Chemical odour and Fragrance. It also provides an outstanding level of permanent colour performance through the existing Ammonia-Free Permanent Colour line. Respecting the multi-tonal reflexes of the hair, ESSENSITY colour provides true-to-tuft results and up to 100% gray hair coverage with up to 4 levels of lift.
The secret to ESSENSITY’s colour success lies in the Phytolipid Technology, where a combination of re-designed colour pigments and plant-based oils (that contain lipids found in healthy hair) maximise the colour performance. With the new ESSENSITY Ammonia-Free Lightener – without the use of perfume or ammonia – you can offer clients the free-from philosophy in services that have been increasingly demanded in current times.