Wella Professionals, a global hair products brand to reckon with, launched an International programme for hairdressers – Wella Passionistas on 3rd August 2020 through the virtual medium. This is the first such event in India wherein renowned hair artists of the country will take centre stage to teach and discuss about the latest in the hair industry. To launch the event, some of the country’s popular hair artists like Adhuna Bhabani and Natasha Naegamvala amongst others met at an interactive virtual event. Other artists from the global arena also joined in the event.

Alexis Ferrer, Wella Professionals artist for 20 years and the Global Creative artist since 2012, joined the launch event from Spain. He hosted a masterclass during the launch, giving expert tips and ideas. He spoke about on-trend looks for the Passionistas and also gave three models a trendy, fashionable haircut with apt colour and styling. He was joined by two more Wella Global Artists while in conversation with Nitin Manchanda, Creative Director, Wella Professionals.

The main idea behind this novel programme is to create a community for budding hair artists to collaborate with experienced ones and notch up the art of hairdressing to an altogether new level. The programme aims to provide networking opportunities to hairdressers and to have a healthy exchange of creative ideas. The first batch of budding artists will have the opportunity to train under top hairdressers like Elton Steve, Nikhil Sharma, Rimple Kothari, Rohan Patel and Nandini D’Rozario. This platform will infuse creativity with passion and blend in experience with innovation. The launch has marked the start of this new space for creativity to flow and culminate into excellence.