Byredo has come up with its first makeup collection with makeup artist Isamaya Ffrench. The range has six main products including, the Lip Balm, Eyeshadow Palette, Colour Stick, Lipstick, Mascara, and Eyeliner. The main idea is to redefine the approach to makeup and make it more subjective.
The makeup collection stands out due to its unique packaging which is done with metals and in different shapes so that they can be reused. For instance, the cherry-red mascara tube and the anthracite lip bullet have sensual curvature whereas the eyeshadow palette looks like an imperfect golden pebble.
The collection is also called the Universal Collection as the products have multiple uses. For instance, the Colour Stick can be used on the eyes, lips or cheeks and can be worn as it is or mixed with other colours.