Nykaa unveils cult make-up brand, Lime Crime who is popular for its cruelty-free and vegan products. Nykaa aims to fill beauty enthusiasts’ lives with vibrant colours via Lime Crime’s bestsellers — Plushies Soft Matte Lipsticks, Wet Cherry Gloss, Diamond Dew Liquid Eyeshadow, Hi-Lite Palettes, Velvetines, Venus Palettes and Diamond Crushers. Nihir Parikh, CBO, Nykaa says, “Nykaa has a strong following of millennial and Gen Z customers and Lime Crime is the perfect catalyst to allow them to express their individuality.”