Ravi Shastri, the Indian cricketing legend, has started a men’s personal grooming product line called 23 Yards. This venture is in partnership with Ador Multiproducts Ltd, a brand that makes skincare products for Nykaa, Cocomo and Himalaya.
The products in this range will include face wash, body wash, beard oil, deodorants, aftershave and hand sanitizers. All the products will be paraben and sulfate-free and will use ethically and responsibly sourced ingredients.
Ravi Shastri is one of the many celebrities to have made a foray into the male grooming market, one of India’s fastest growing segments. It is estimated to touch $5.5 billion in India by 2021.