With his sharp entrepreneurial skills and desire to cater to men’s grooming needs, K.G.F. Chapter 1 fame actor Yash, launched men’s lifestyle brand — Villain, in partnership with Ashutosh Valani and Priyank Shah, founders of the very popular brand, Beardo. The actor introduced the brand to provide men with a one-stop-solution for their personal care and grooming requirements. The brand stands for the contemporary and timeless style which will add value and set an example for intelligent living. Additionally, 100 lucky shoppers will receive autographed products by the south superstar.