The Lip Balm Company started by actress Nayanthara and dermatologist Dr. Renita Rajan has entered into the beauty retail space with the largest collection of lip balms. It has about 100 lip balms and now focuses on making gender-neutral products as the number of men using beauty products is ever-increasing. The products are priced between Rs 550 and Rs 5000 and allow customers to customise the products. They are available online from their website or in some chosen stores offline.